The Cascading Effect (Re-Purposing) of Content Marketing

The CONTENT MARKETING Equation

Search engines appreciate the same things that real people are looking for in a website

- well-written useful and unique content
- well-thought-out intuitive navigation
- titles that help identify relevant keyword phrases

What Makes Visitors Leave Your Site?

According to squidoo.com , the top reasons are:

• Unattractive look.

• Irrelevant content, bad spelling and poor grammar.

• Information is too hard to find.

• Long chunks of text without text formatting.

• Cluttered text and graphics.

• Too much advertising.

• Long lists of endless products.

• Distracting colors that make the text hard to read or focus on.

The Cascading Effect of Content Marketing

Create a solid piece of Content Marketing, such as an interesting Case Study, and receive many marketing uses from it!