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WHY WE DON'T BELIEVE IN FACEBOOK FOR JANITORIAL SUPPLY MARKETING
Search engine algorithms are changing constantly. Instead of chasing after these changes, concentrate on creative, high quality content marketing ... it is a long-term investment that pays off in big dividends!
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Petru & Associates, Ltd.
member: Publicity Club of Chicago
member: International Sanitary Supply Association
winner: Feature Article Writing
sponsor: Industry Huddle
The Cascading Effect of Content Marketing
The CONTENT MARKETING Equation
Search engines appreciate the same things that real people are looking for in a website
- well-written useful and unique content
-
well-thought-out intuitive navigation
-
titles that help identify relevant keyword phrases
What Makes Visitors Leave Your Site?
According to squidoo.com
, the top reasons are: - Unattractive look.
- Irrelevant content, bad spelling and poor grammar.
- Information is too hard to find.
- Long chunks of text without text formatting.
- Cluttered text and graphics.
- Too much advertising.
- Long lists of endless products.
- Distracting colors that make the text hard to read or focus on.
The Cascading Effect of Content Marketing
Create a solid piece of Content Marketing, such as an interesting Case Study, and receive many marketing uses from it!
member: Publicty Club of Chicago
winner: Feature Article
JanSanOptimize.comis a divison of Petru & Associates, Ltd.
